Ridge Orbit

Why Bounce Rate Analysis Matters for Your Website Performance

Understanding the Metric That Reveals User Engagement When I first started working with website analytics, bounce rate was the number that kept me up at night. It seemed simple enough: a high bounce rate meant people were leaving, and a low one meant they were staying. But the reality is far more nuanced. Over the years, I have learned that bounce rate analysis is not about chasing a single number. It is about understanding the story behind each visit and using that insight